A Creative Project in Joyful Abandon
HATHAWAY is the creative project of native New Zealander, now London-based designer Sera Hathaway. It’s an exploration through print, texture, nature, and emotion. This is not about fashion or design perfection — it’s about creative expression, discovering beauty in the process, not the polish.
HATHAWAY was originally born from a mother–daughter collaboration: Sera began designing with her mother Lyn Hathaway’s artworks, translating them with her instinctive, fashion-trained eye into vibrant, wearable designs. The brand has since grown, yet it remains rooted in its origins, evolving into a label celebrated for creative freedom and emotional connection — valuing the act of creation as much as the final object
It’s not about trends or perfection; it’s about experimentation, layering, and joy.
HATHAWAY invites people to embrace imperfection and self-expression, to look closer at the world around you — from nature to the textures you wrap yourself in— and to slow down, appreciate the textiles they wrap themselves in, and experience the subtle beauty in everyday life.
The Hands That Weave
Each piece begins as genuine artwork ( many hand-illustrated by Sera's mother, Lyn) — painted, photographed, collaged, and layered by hand.
Every piece is made by artisans, in a family run, heritage textile house in Como, Italy.
Nothing is seasonal or over-designed — each piece is part of an ongoing creative exploration, brought fully to life through the collaborative work of Sera and her sister, Louise, who contributes to shaping and refining every design.
Creative Luxury With Emotion
For our customers, HATHAWAY offers something rare: creative luxury with emotion.
Pieces that feel personal, collectable, alive — worn by people who see style as self-expression, not status.
They might be 22 or 73yo, male or female, painter or lawyer — it doesn’t matter.
Our people are defined by a mindset, not a demographic: curious, expressive, fiercely self-directed, drawn to beauty and ideas in equal measure.
They notice things — the play of light, the texture of fabric, the energy of colour.
They buy what moves them, not what’s trending.
For retailers, HATHAWAY brings a new kind of story to the floor — contemporary British creativity with world-class quality.
It sits confidently between art, design and fashion — a wearable invitation to feel.
HATHAWAY celebrates radical self-expression, emotional connection, and the joy of imperfection.
